29 Jan Print Ready Artwork
Formats & Resolution
Due to the growth in various graphic software packages and its ease of use many companies now have their own in-house design team or will use design houses to produce their artworks for them. This is fine, however the question often asked by our customers is what format do you want us to supply artwork or do you require print ready artwork. To answer this we at System Label have compiled a list of guidelines for supplying artwork.
Ideally, all artwork should be supplied in PDF format created from the source file with all fonts embedded or converted to curves/outlined, please note once fonts are converted they are no longer editable. EPS and AI formats are also good and again they must be created from the source file with all fonts embedded or converted to curves/outlined.
Effects such as Gradients and Drop Shadows are best created in Photoshop. Graphics that are going to be screen printed should be supplied in “Vector Image” format. JPEG and TIFF images are fine for digital print but should be high resolution images (min 300dpi) to achieve a good quality finish, remember the old adage “rubbish in, rubbish out”. Artwork copied from websites, Excel, PowerPoint or Word is rarely of suitable quality.
When screen printing we print using spot colours so colour references should be supplied where colour is critical, Pantone or RAL references are preferred. We will supply colour swatches for approval if required. Digital printed parts are printed using CMYK so all RGB or Spot colours will be converted to CMYK which may result in slight colour variations. Computer monitors vary in how they show colours and are rarely the same this is also the case with colour printers so if colour is critical it is best to request a printed sample of the finished product for digital printed parts.
The cutting line should be included with the artwork but on a separate layer and not embedded in the image. Once we are supplied artwork in a suitable format we will add any bleed or overlaps required in house so there is no need for you to worry about that. To make sure all is as it should be we will send a softcopy proof for your approval before we proceed to print.
If you need any assistance with your artworks please feel free to get in touch with us today and we will be delighted to assist.Our graphic design team have many years’ experience in the industry and are always available to answer your questions. Email: email@example.com or call the office on: +353 (0)90 6630 900 , +44 (0)1438 791750