Clear Channel

CASE STUDY

System Label Help Clear Channel Launch NFC Smart Panels to the World

System Label and Clear Channel work together to create an NFC platform which will reach 175 million consumers monthly across 23 countries on 5 continents. Under the project name “Connect” System Label have facilitated Clear Channel to launch the first global out of home mobile interactive advertising platform.

It is the largest network of its kind, and System Label is proud to have been involved in this project in supplying the NFC enabled units that the consumer will physically interact with.

Initially launched in the UK to 10,000 key sites nationwide the platform progressively moved into Europe and most recently to global sites across 5 continents. The extent of the launch of this platform is huge, with parts already supplied to: Singapore, New Zealand, Belgium, Denmark, Estonia, Finland, France, Italy, Ireland, Latvia, Lithuania, Netherlands, Norway, Poland, Spain, Sweden, Switzerland, Turkey, UK, Brazil, Mexico, Peru & USA.

The NFC Connect tags are permanently attached to digital or static panels on pedestrian-accessible sites with heavy footfall and long dwell-time, such as street furniture – including bus shelters and similar street-level advertising structures – shopping malls, airports and at other points-of-sale.

Currently System Label has supplied Clear Channel with over 110,000 units and a further 250,000 units are expected to be delivered over the course of the contract. In launching this platform, System Label brought to the table their extensive expertise and strong technical ability in producing durable labels using outdoor grade materials, a variety of printing techniques and our highly stringent ISO 9001 and 13485 approved quality controls.

Currently System Label has supplied Clear Channel with over 110,000 units

Equipped with NFC (Near Field Communication) technology, QR barcodes, weather proof and flame retardant materials and an installation ready adhesive to rival nuts and bolts, over 110,000 fully assembled and encoded units were produced and supplied by System Label to a large number of sites worldwide. This will allow Clear Channel to equip the chosen sites with pedestrian-accessible launch pads, enabling them to access interactive content from advertisers via their smart-phones.

The parts required a high level of accuracy and attention to detail, something System Label thrive on. With many critical components involved coupled with varying language designs and unique URL data for each and every part, production of the final units put production procedures and quality controls to the test – but passed with flying colours.

Calling upon all their expertise in durable labelling, System Label proved to be the correct partner for Clear Channel to develop a commercially successful product in both price and quality. Niall O Shea, MD of System Label said, “We are delighted to be working with Clear Channel to deliver this pioneering advertising platform and to strengthen our partnership with this latest project. We were delighted to have helped Clear Channel overcome the technical challenges involved in bringing an innovative device like this to market.”

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